Strategically Distributed HIV Self-test Kits Bolster HIV Screening Rate At-home convenience of HIV self-testing is serving as an advantage for companies in the HIV self-test kits market in order to overcome the barriers that individuals face in testing performed at conventional healthcare settings. HIV self-test kits are acquiring popularity, owing to its growing awareness on social media and innovations in technology-based solutions. The introduction of mHealth (Mobile Health) and availability of various distribution modes are creating incremental opportunities for companies in the HIV self-test kits market. HIV self-test kits are gaining prominence in the U.S. This is justified since North America dominates the market for HIV self-test kits and this market in the region is projected for exponential growth during the forecast period. Thus, healthcare companies are increasing efforts to reach at-risk individuals. A study published in the Journal of the American Medical Association...
Today, healthcare organizations operate in a dynamic ecosystem, wherein they are required to adopt unprecedented advancements for diagnostics and therapeutics, every now and then. Healthcare organizations are facing the uphill task to incorporate technological driven processes, and deliver managed care to the discerning consumer.